May’s Birthstone is The Emerald

May is upon us, and with it we welcome the arrival of the Spring season! This month we celebrate May’s Gemstone, the Aquamarine.

This precious stone, Aquamarine, can be found in various shades of blue, predominantly of the lighter kind. It is part of the turquoise and light blue variety of the Beryl family, a mineral that can be found in other colors as well. The Green Emerald happens to be the most famous of the Beryl Gemstone family, for having a large concentration of Chromium. The Green Emerald is also one of the four precious Gems of the world, along with the Diamond, the Sapphire and the Ruby. Aquamarine Gems are extracted from many parts of the world, including Brazil, Africa, Sri Lanka, Colombia, and USA.

Currently, we have many Aquamarine Jewelry items on sale to choose from, but supplies are limited as these specialty jewelry items are typically produced seasonally by our suppliers.  For more information on Aquamarine Jewelry, visit our Education section:  About Aquamarine.  All of our 14K Gold Aquamarine Jewelry receives Free Insured Shipping and 30 Day Money Back Guarantee.

In addition, our customers may apply to Receive 100% Financing on their purchases

Affirm
Receive your merchandise today & Pay Over Time on Your Terms!

at OROLATINA.com® simply by selecting Affirm® as their payment method at Checkout.  Affirm® was co-founded by Max Levchin, who also co-founded PayPal, so you can be absolutely sure of this companies quality of service and integrity!

 

Cheers,
OROLATINA, LLC
Toll Free: 1-888-ORO-LATINA (1-888-676-5284)
International: 1-646-688-3670

March’s Birthstone… The Aquamarine

Aquamarine Jewelry
March’s Birthstone… Aquamarine

March is upon us, and with it we welcome the arrival of the Spring season! This month we celebrate March’s Gemstone, the Aquamarine.

This precious stone, Aquamarine, can be found in various shades of blue, predominantly of the lighter kind. It is part of the turquoise and light blue variety of the Beryl family, a mineral that can be found in other colors as well. The Green Emerald happens to be the most famous of the Beryl Gemstone family, for having a large concentration of Chromium. The Green Emerald is also one of the four precious Gems of the world, along with the Diamond, the Sapphire and the Ruby. Aquamarine Gems are extracted from many parts of the world, including Brazil, Africa, Sri Lanka, Colombia, and USA.

Currently, we have many Aquamarine Jewelry items on sale to choose from, but supplies are limited as these specialty jewelry items are typically produced seasonally by our suppliers.  For more information on Aquamarine Jewelry, visit our Education section:  About Aquamarine.  All of our 14K Gold Aquamarine Jewelry receives Free Insured Shipping and 30 Day Money Back Guarantee.

In addition, our customers may apply to Receive 100% Financing on their purchases

Affirm
Receive your merchandise today & Pay Over Time on Your Terms!

at OROLATINA.com® simply by selecting Affirm® as their payment method at Checkout.  Affirm® was co-founded by Max Levchin, who also co-founded PayPal, so you can be absolutely sure of this companies quality of service and integrity!

 

Cheers,
OROLATINA, LLC
Toll Free: 1-888-ORO-LATINA (1-888-676-5284)
International: 1-646-688-3670

February is here and LOVE is in the air!

February's Birthstone...Amethyst
February’s Birthstone…Amethyst

Hello and welcome back to another edition of our Jewelry blog on OROLATINA®!
As the month of February begins, we bring you a Gemstone of wisdom, benevolence, truth, protection and generosity… the noble Amethyst, and just in time for Valentine’s Day!.

OROLATINA® offers a large selection of beautiful Amethyst Jewelry in fine 14k gold.  The beauty of the Amethyst gemstone contrasts beautifully against the shine of either yellow gold or white gold and both choices offer an exceptional value at OROLATINA.com®

A purple variety of quartz family, this Gemstone is associated with various legends & myths. It is said to provide defense against intoxication and clear the mind. It is also associated with and said to transmit positive traits, like the ones mentioned earlier in this paragraph. Our wide variety of Amethyst Jewelry pieces are currently available to order from our online catalog, with free insured shipping on all continental USA Orders, and our 30 Day Money Back Guarantee on all stock purchases.

Valentine's Day Gifts for Her
Valentine’s Day Gifts for Her

February also marks Love’s holiday, Valentine’s Day!  On this special day virtually everyone with a significant other will be celebrating their love and special relationship with dinner, activities and, of course, GIFTS!  For this Valentine’s Day OROLATINA® is offering  substantial discount on Valentine’s Day Gifts for Her, and Valentine’s Day Gifts for Him.

Valentine's Day Gifts for Him
Valentine’s Day Gifts for Him
Affirm
Receive your merchandise today & Pay Over Time on Your Terms!

Remember that your purchases are easier to make with AFFIRM. Make your purchases now and pay over the next few months! Visit this link for more details: Pay Over Time with Affirm!

February is also the month of LOVE!  This month we celebrate Valentine’s Day and for the jewelry industry, at least online, is the highest traffic month of the year…even greater than December!  We offer a beautiful selection of Valentine’s Day Gifts for your loved one!

 

 

 

We conclude by wishing everyone a Happy Valentine’s Day, and a great month of February!

Cheers,
OROLATINA, LLC
Toll Free: 1-888-ORO-LATINA (1-888-676-5284)
International: 1-646-688-3670

New Year’s Clearance Sale! Up to 80% OFF Retail!

Clearance Sale! Up to 80% OFF Retail!
Up to 80% OFF Retail Store-wide!  Free Insured Shipping & 30 Day Money Back Guarantee!

Happy New Year!  Until January 7th, Receive Up to 80% OFF Retail on OROLATINA.com®!

Another wonderful Christmas has come and gone and we now look forward to a New Year in 2017!  Normally, I would expound upon our year-end clearance sale, and go into detail about the many new items & collections we have in inventory and will be receiving soon, such as our beautiful new collection of diamond bracelets, or cameo jewelry.  However, in turning over a new leaf, or changing with the times, or perhaps we can call it a New Year’s Resolution, I have decided to go into a different subject:

THE FOLLY OF SALES & “DISCOUNTS”

Retailers around the world, including OROLATINA®, must now make room for their 2017 Merchandise.

Interestingly, customers (the general public for the most part), are often not able to distinguish between a retailer and a discount retailer and a retailer who, because of a simple lack of overhead (like most Internet-only retailers), set prices very low.  Customers are, of course, naturally drawn to bigger and bigger discount advertisements (such as 80% Off), more than they are to advertisements purporting smaller discounts (20% Off).  Most retailers deliberately create an inflated number, that no sane human being on an above average budget would purchase items for.  Then the retailer discounts the merchandise by 50/60/70/80% to get to a number where many, if not at least some, can not only afford the item, but the customer also receives a perceived value and it makes them feel like they “got a deal”.  This makes a person wonder, who, if anyone, did purchase the items at full price (or at less of a discount?); and by extension, allowed themselves to be fleeced by the very business they are patronizing?

OROLATINA® prices most of it’s jewelry, THROUGHOUT THE YEAR (every year for the past 10 years), at or near 50% off of Retail (also known as Manufacturer’s Suggested Retail Price, or MSRP).  This means, even when there is/was not a specific sale being advertised, our customers are ALWAYS receiving approximately 50% off of retail store prices on quality gold jewelry, diamond jewelry and gemstone jewelry.   Therefore, when OROLATINA® runs a 20% off sale, items are then actually priced at 60% Off Retail Store Prices.  For example, the MSRP let us say that a 14K Gold Men’s Masonic Ring has an MSRP of $1000.00.  The every-day price on OROLATINA.com® is then $500.00.  If OROLATINA® runs a 20% off sale, the ring is now priced at $400.00 (or 20% of $500.00).

Many retailers, in an effort to “one up the other”, inflate the MSRP to a ridiculous number so they can publish an 80% Off Sale, still make a profit, and not be found advertising falsely.  We found our most recent 20% off sale (Christmas) to be a bit of a disappointment.  We discovered that website visitors (prospective customers) are typically unaware of this “Six of One, Half-Dozen of the Other” scenario; and only those who were looking at “Pricing per Gram” were able to differentiate the difference between our pricing and our competitors pricing, and then made a purchase on OROLATINA.com®!  In fact, until the past year, OROLATINA® NEVER ran a sale or ad campaign indicating a special “sale” of any kind.  Our efforts were mainly focused on customer service, product selection, and search engine optimization (SEO).  Paid Marketing and generation of marketing materials, until recently, was put to the side.

Unfortunately, OROLATINA® does not have the budget to educate the entire world on the Folly of Sales & Discounts and Retailer Pricing; and therefore in the future, we will adhere to a legitimate, more industry standard approach (the very one I am criticizing in this article) to our marketing of products and discounts.  We will continue to have the same everyday low pricing, which fluctuates with the 2nd London Fix Price of Gold (the market price of gold); only our marketing statements & value proposition will be communicated differently.

It pleases us that the customer base we have developed over the past 10 years is one of educated jewelry buyers who recognize True Value and take the time to divide the price by the weight, and then compare their results to the offerings of our competitors.  It is unusual for any retailer to compete with our pricing, and as it happens, the large the retailer, the less likely they are to be able to compete on Price; another concept that is seemingly counter-intuitive.  This only becomes more difficult for the consumer when the offering of the retailer cannot be properly compared, such as with items only offered (or seemingly only offered by) the one retailer.  In this case, a comparison is impossible.  Historically, we have had a mix of these experiences with our customers, because many of the items we carry are generally not carried anywhere else.  We plan to continue refining our inventory to create a selection that continues to evolve towards an OROLATINA®-branded uniqueness, hence our recently trademarked slogan “From the Chic, to the Unique®”

From all of us in the OROLATINA® Family (we are family-owned and operated) to all of you and your families, we wish you peace and prosperity in 2017!

Happy Holidays!

The OROLATINA® Family

1-888-676-5284

Up to 80% Off Retail Store Prices! Free Insured Shipping! 30 Day Money Back Guarantee
Up to 80% Off Retail Store Prices! Free Insured Shipping! 30 Day Money Back Guarantee

Birthstone Jewelry is a Wonderful & Memorable Christmas Gift!

 

FREE 2 DAY Shipping!
FREE 2 DAY Shipping & 30 Days From Christmas Money Back Guarantee!

The Holiday Season is here and now is a great time to give someone a gift they will treasure forever!  Birthstone Jewelry is such a gift because virtually everyone identifies with their birth month, zodiac sign and of course, their Birthstone!  Choose from a wide variety of birthstone offered on OROLATINA.com® including, but not limited to:

Diamond Jewelry – April’s Birthstone

Diamond Jewelry
April’s Gemstone…the Diamond

 

 

 

 

 

 

 

Ruby Jewelry – July’s Birthstone

Ruby Jewelry
July’s Birthstone, The Ruby

 

 

 

 

 

 

 

Emerald Jewelry – May’s Birthstone

Emerald Jewelry
May’s Birthstone…The Emerald

 

 

 

 

 

 

 

Sapphire Jewelry – September’s Birthstone

Beautiful Sapphire Jewelry in Fine 14 Karat Gold
Beautiful Sapphire Jewelry in Fine 14 Karat Gold

 

 

 

 

 

 

 

Tanzanite Jewelry – December’s Birthstone

Tanzanite Jewelry
Tanzanite, A December Birthstone

 

 

 

 

 

 

 

…and MUCH MORE!  Go to our Gemstone Jewelry page for a complete list of Birthstone Jewelry!

Receive Your Merchandise Today & Pay Over Time

Affirm
Receive your merchandise today & Pay Over Time on Your Terms!

In addition, our customers may apply to Receive 100% Financing on their purchases at OROLATINA.com® simply by selecting Affirm® as their payment method at Checkout.  Affirm® was co-founded by Max Levchin, who also co-founded PayPal, so you can be absolutely sure of this companies quality of service and integrity!

All OROLATINA® Gold Jewelry is Fine 14 Karat Gold Jewelry.  We do not sell “gold fill” or “gold plated” jewelry of any kind.  OROLATINA® is A+ Rated by the Better Business Bureau and has held that rating for nearly 10 years!  Let the quality of our service, the quality of our website, and the quality of our product make you a loyal OROLATINA® Customer for years to come!

 

30 Days From Christmas Money Back Guarantee

Finally, OROLATINA® is pleased to announce our 30 Days From Christmas Return Policy is now in effect!  Make a purchase at any time, now through December 25th, and receive a 30

Christmas SALE! 30 Days From Christmas Returns & 20% Off Store-Wide!
Christmas SALE! 30 Days From Christmas Returns & 20% Off Store-Wide!

Days From Christmas Money Back Guarantee.  We believe this appropriate given that most customers will be unable to evaluate their purchase until they open their gifts on Christmas Day.  Therefore all returns for purchases between December 1st and December 25th 2016 must be returned to and received by OROLATINA® by close of business on January 23rd, 2017 in order to receive a 100% Money Back Refund.

Wishing you and your family a Happy Holiday Season!

OROLATINA® – Fine 14K Gold Jewelry

1-888-676-5284

December’s Birthstones…Tanzanite & Blue Topaz

Tanzanite... December's Birthstone
Tanzanite… December’s Birthstone

The Holiday Season is here!  This month our featured gemstones are Tanzanite and Topaz!

Tanzanite was discovered in 1967 in Tanzania (hence the name), and is thus a recent addition to the Gemological Birthstone Charts, having first been added to the December’s collection of stones by the American Gem Trade Association in in October of 2002.  Also included in December’s Birthstones are Zircon & Blue Topaz.  Virtually all Tanzanite is heat-treated to bring out the best in it’s natural pleochroism, a feature of the stone that gives it a deep patterned & prismatic appearance.  When dug out of the ground, tanzanite is generally a bland, greenish color.  Tanzanite is very rare as it is only found in Tanzania, and it is exceptionally beautiful!  We have a great deal of difficulty keeping Tanzanite jewelry in stock.

OROLATINA® offers dozens of beautiful 14 Karat Gold Jewelry pieces featuring Tanzanite gemstones at an incredible discount!  All OROLATINA® Tanzanite Jewelry is backed by our 30 Day Money Back Guarantee and receives Free Insured Shipping.  In addition, our customers may

Affirm
Receive your merchandise today & Pay Over Time on Your Terms!

apply to Receive 100% Financing on their purchases at OROLATINA.com® simply by selecting Affirm® as their payment method at Checkout.

All OROLATINA® Gold Jewelry is Fine 14 Karat Gold Jewelry.  We do not sell “gold fill” or “gold plated” jewelry of any kind.  OROLATINA® is A+ Rated by the Better Business Bureau and has held that rating for nearly 10 years!  Let the quality of our service, the quality of our website, and the quality of our product make you a loyal OROLATINA® Customer for years to come!

Topaz Jewelry
Blue Topaz… A December Birthstone

Blue Topaz Jewelry is a more traditional birthstone for December, and is typically less expensive that Tanzanite given that it is far more common and found in Brazil, Australia, Germany, Russia, The United States, and other locations spanning the globe.  Topaz comes in a variety of natural colors, however, the beautiful light to deep dark blues are the most popular color shades of the stone.

Finally, OROLATINA® is pleased to announce our 30 Days From Christmas Return Policy is now in effect!  Make a purchase at any time, now through December 25th, and receive a 30

Christmas SALE! 30 Days From Christmas Returns & 20% Off Store-Wide!
Christmas SALE! 30 Days From Christmas Returns & 20% Off Store-Wide!

Days From Christmas Money Back Guarantee.  We believe this appropriate given that most customers will be unable to evaluate their purchase until they open their gifts on Christmas Day.  Therefore all returns for purchases between December 1st and December 25th 2015 must be returned to and received by OROLATINA® by close of business on January 23rd, 2017 in order to receive a 100% Money Back Refund.

Wishing you and your family a Happy Holiday Season!

OROLATINA® – Fine 14K Gold Jewelry

1-888-676-5284

 

September’s Birthstone… The Sapphire!

Beautiful Sapphire Jewelry in Fine 14 Karat Gold
Beautiful Sapphire Jewelry in Fine 14 Karat Gold

 

Welcome to OROLATINA®’s Jewelry Blog for the month of September 2016!  The Christmas Season is forthcoming, and OROLATINA® is heavily engaged in getting prepared for the holiday season.  Our new version of OROLATINA.com® is nearly ready for deployment, and we are excited to show off our forthcoming new look & feel.

Also this Fall season, we have a Presidential Election.  There is no doubt, given all the news, that times could be better than they are; and some are worried about the future.  Even in times of uncertainty though,  gold & gemstone jewelry makes an even more perfect gift because unlike most gifts you may purchase, gold & gemstone jewelry retains substantial value, and oftentimes increases in value; making such purchases an investment as well!

This month also celebrates the precious Gem and Birthstone, the Sapphire. With it’s dark & medium blue tones, it is a Gemstone that combines well with White Gold and Yellow Gold, as well as the beautifully fascinating Diamonds. The contrast in their color pairs exceptionally well for a stunning Jewelry and Fashion matching experience. Take a peek inside our current Sapphire Gemstone collections.

Visit our Gemstone Education Section, to read more about Sapphire Gemstones.

As always, stay tuned and have a safe month of September!

Cheers,

OROLATINA®, LLC
Toll Free: 1-888-ORO-LATINA (1-888-676-5284)
International: 1-646-688-3670

August’s Birthstone, The Peridot

August's Birthstone, The Peridot
August’s Birthstone, The Peridot

 

Summer is quickly coming to an end and we hope you have enjoyed a happy & healthy season! This Summer, the OROLATINA® team began completing the newest version and theme for the OROLATINA.com® website and our team expects to launch in September!  We are extremely excited with our forthcoming new layout and design, and believe it will dramatically improve site speed, usability and compatibility across all platforms, both mobile and desktop.  More to come on this front.  Also of interest this month were certain astronomical (& astrological) phenomena including the Perseid Meteor Shower, and a spectacular arrangement of planets and stars in Leo where it appears the Lion is walking up a stairway of planets, Mercury, Venus, Jupiter, and the star Regulus:

Planetary Line Up in Leo - August 2016
Planetary Line Up in Leo – August 2016

 

OROLATINA® is also preparing for the forthcoming Christmas Season, as most other retailers, both online and brick & mortar as as well..  We have updated our education section and will continue in the forthcoming new site with further expansions of this critical section of the website.  We believe that an educated customer is the best customer!

August’s Birthstone is the Peridot!  The Peridot measures 6.5-7.0 on the Mohs Scale of Mineral Hardness.  Peridot is one of the only gemstones in existence that is available in but a single color, Olive Green.  The intensity of the color can vary depending on the concentration of iron in the silicate material that forms the crystal.  Dark Olive Green is the most sought after and valuable of the colors.

Peridots (also known as gemstone quality Olivine) is mined in numerous places throughout the world including North Africa (Egypt), The United States (Arizona, New Mexico and Arkansas), Australia, Myanmar, Norway and Sri Lanka.

For more information on Peridot Jewelry, visit our Education Section:  About Peridot.

OROLATINA® carries a beautiful selection of affordable Peridot Jewelry set in Fine 14K Gold and  offers a 30 Day Money Back Guarantee on all stock jewelry purchases, and Free Insured Shipping on all Domestic USA Orders.

Cheers,

OROLATINA®, LLC
Toll Free: 1-888-ORO-LATINA (1-888-676-5284)
International: 1-646-688-3670

July’s Birthstone… The Ruby

Ruby Jewelry
July’s Birthstone, The Ruby

This month OROLATINA® is features July’s Birthstone: the Ruby!  Both beautiful & majestic, the Ruby is one of the most heavily sought after gemstones.

On the Mohs Scale of Mineral Hardness it ranks at 9, of which only natural moissanite and diamonds are harder.  Rubies are found in all shades of red, and all naturally occurring rubies contain some form of “imperfections”, such as color variances in the stone and natural inclusions; however, it is these traits that make every ruby unique from every other ruby.

Rubies are mined throughout the world, with the largest quantity of rubies currently coming from the country of Myanmar.  Rubies have also been discovered in the United States (Montana, North Carolina, South Carolina & Wyoming), and under the receding ice shelves of Greenland.  In Europe, the only known location of natural ruby deposits are in the Republic of Macedonia.

OROLATINA® offers a tremendous variety of Ruby Jewelry and all of our Ruby Jewelry is set in Fine 14 Karat Gold.  OROLATINA® offers a 30 Day Money Back Guarantee on all stock jewelry purchases, and Free Insured Shipping on all Domestic USA Orders.

For more information on Rubies, visit our Gemstone Education Section: About Ruby.

In other news, OROLATINA® will be moving to a new theme!  We are currently selecting an entirely new array of products with an emphasis on Italian and Turkish jewelry items.  We cannot wait for the new version of the site to deploy, which we expect will occur during the first week of December.

Affirm®
Receive your merchandise today & Pay Over Time on Your Terms!

Keep in mind we are proud to offer Affirm®.  Purchase and receive your fine gold jewelry today on flexible and easy credit terms from Affirm®!  Click the image to see how it works and order your merchandise from OROLATINA® today!

Cheers,

OROLATINA®, LLC
Toll Free: 1-888-ORO-LATINA (1-888-676-5284)
International: 1-646-688-3670

June’s Birthstone – The Pearl

Pearl Jewelry
June’s Birthstone: The Pearl

 

Dear readers and customers, we welcome you to another edition of our monthly blog, here at
OROLATINA®!

This year we celebrate Father’s Day on June 21st, and with it, we extend our greatest wishes to our Father’s for giving us the gift of life, and guiding us through those very important moments in our lives. To celebrate this holiday, we have special gifts available for Dad, in our Men’s Jewelry Section.

We are also celebrating Pearls as the Birthstone for the month of June. OROLATINA® offers a wide selection of Pearl Jewelry in fine 14 karat gold for all tastes & budgets.  All of our 14K Gold Pearl Jewelry ships receives Free Insured Shipping & 30 Day Money Back Guarantee.

History tells us that for more than two centuries, Pearls have been used as a fashion tool to enhance one’s image and appeal, and honor the beauty of this wonderful product of nature. Considered to be a symbol of wisdom, purity, wealth, love and mystery, these luscious Gemstones are a timeless gift.

Pearls are born from a grit or a microscopic organism that has entered the shell of an oyster or mollusk, and is sedimented by a thick substance called nacre or mother of Pearl. This secreted substance, is used as a defense to protect the sensitive interior of a clam from a strange body. A Pearl’s shape will depend upon the initial form of the foreign object that was introduced into the shell. Pearls are considered to be an organic Gem, as they are created by a living source.

Some of the various types of Pearls, include Natural Pearls, which are produced naturally inside a clam or oyster. These are very expensive and rare. They are sold by Carat weight, and considered vintage in the Gemstone market. Cultured Pearls are grown by using the inside of a shell of a clam or mollusk. They are sold by their size in millimeters. Another type of Pearl is the Saltwater Pearl. These Pearls come from saltwater oysters, and can be cultured or natural, such as the Akoya Pearls, which come from Saltwater regions in Japan and China. Freshwater Pearls are produced or grown inside freshwater mollusks, found in rivers and lakes. Other types of Pearls, such as the Tahitian and South Sea Pearls are naturally occurring Pearls, and therefore not cultured.

Pearls are classified by origin and shape, and their market value is based on their level of glow. The thicker the nacre, the higher the Pearl will glow. Not all mussels, oysters, clams and mollusks can produce Pearls. They appear in less than one by the ton. When it comes to shape, round Pearls are classified as Spherical Pearls. This kind of Pearl is most often preferred, making them higher in value. Symmetrical Pearls are Pearls with an inexact shape, and never truly round. Baroque Pearls are another form of unusually shaped Pearls. These two types are unique in the market, but are sold for a lower value than the Spherical.

More facts about this precious Gemstone, can be read in our education section: Gemstone Education.

Once again, we wish everyone a Happy Father’s Day and a great month of June!

OROLATINA®

Fine 14K Gold Jewelry & Accessories

Cheers,

OROLATINA®, LLC
Toll Free: 1-888-ORO-LATINA (1-888-676-5284)
International: 1-646-688-3670