New Year’s Clearance Sale! Up to 80% OFF Retail!

Clearance Sale! Up to 80% OFF Retail!
Up to 80% OFF Retail Store-wide!  Free Insured Shipping & 30 Day Money Back Guarantee!

Happy New Year!  Until January 7th, Receive Up to 80% OFF Retail on OROLATINA.com®!

Another wonderful Christmas has come and gone and we now look forward to a New Year in 2017!  Normally, I would expound upon our year-end clearance sale, and go into detail about the many new items & collections we have in inventory and will be receiving soon, such as our beautiful new collection of diamond bracelets, or cameo jewelry.  However, in turning over a new leaf, or changing with the times, or perhaps we can call it a New Year’s Resolution, I have decided to go into a different subject:

THE FOLLY OF SALES & “DISCOUNTS”

Retailers around the world, including OROLATINA®, must now make room for their 2017 Merchandise.

Interestingly, customers (the general public for the most part), are often not able to distinguish between a retailer and a discount retailer and a retailer who, because of a simple lack of overhead (like most Internet-only retailers), set prices very low.  Customers are, of course, naturally drawn to bigger and bigger discount advertisements (such as 80% Off), more than they are to advertisements purporting smaller discounts (20% Off).  Most retailers deliberately create an inflated number, that no sane human being on an above average budget would purchase items for.  Then the retailer discounts the merchandise by 50/60/70/80% to get to a number where many, if not at least some, can not only afford the item, but the customer also receives a perceived value and it makes them feel like they “got a deal”.  This makes a person wonder, who, if anyone, did purchase the items at full price (or at less of a discount?); and by extension, allowed themselves to be fleeced by the very business they are patronizing?

OROLATINA® prices most of it’s jewelry, THROUGHOUT THE YEAR (every year for the past 10 years), at or near 50% off of Retail (also known as Manufacturer’s Suggested Retail Price, or MSRP).  This means, even when there is/was not a specific sale being advertised, our customers are ALWAYS receiving approximately 50% off of retail store prices on quality gold jewelry, diamond jewelry and gemstone jewelry.   Therefore, when OROLATINA® runs a 20% off sale, items are then actually priced at 60% Off Retail Store Prices.  For example, the MSRP let us say that a 14K Gold Men’s Masonic Ring has an MSRP of $1000.00.  The every-day price on OROLATINA.com® is then $500.00.  If OROLATINA® runs a 20% off sale, the ring is now priced at $400.00 (or 20% of $500.00).

Many retailers, in an effort to “one up the other”, inflate the MSRP to a ridiculous number so they can publish an 80% Off Sale, still make a profit, and not be found advertising falsely.  We found our most recent 20% off sale (Christmas) to be a bit of a disappointment.  We discovered that website visitors (prospective customers) are typically unaware of this “Six of One, Half-Dozen of the Other” scenario; and only those who were looking at “Pricing per Gram” were able to differentiate the difference between our pricing and our competitors pricing, and then made a purchase on OROLATINA.com®!  In fact, until the past year, OROLATINA® NEVER ran a sale or ad campaign indicating a special “sale” of any kind.  Our efforts were mainly focused on customer service, product selection, and search engine optimization (SEO).  Paid Marketing and generation of marketing materials, until recently, was put to the side.

Unfortunately, OROLATINA® does not have the budget to educate the entire world on the Folly of Sales & Discounts and Retailer Pricing; and therefore in the future, we will adhere to a legitimate, more industry standard approach (the very one I am criticizing in this article) to our marketing of products and discounts.  We will continue to have the same everyday low pricing, which fluctuates with the 2nd London Fix Price of Gold (the market price of gold); only our marketing statements & value proposition will be communicated differently.

It pleases us that the customer base we have developed over the past 10 years is one of educated jewelry buyers who recognize True Value and take the time to divide the price by the weight, and then compare their results to the offerings of our competitors.  It is unusual for any retailer to compete with our pricing, and as it happens, the large the retailer, the less likely they are to be able to compete on Price; another concept that is seemingly counter-intuitive.  This only becomes more difficult for the consumer when the offering of the retailer cannot be properly compared, such as with items only offered (or seemingly only offered by) the one retailer.  In this case, a comparison is impossible.  Historically, we have had a mix of these experiences with our customers, because many of the items we carry are generally not carried anywhere else.  We plan to continue refining our inventory to create a selection that continues to evolve towards an OROLATINA®-branded uniqueness, hence our recently trademarked slogan “From the Chic, to the Unique®”

From all of us in the OROLATINA® Family (we are family-owned and operated) to all of you and your families, we wish you peace and prosperity in 2017!

Happy Holidays!

The OROLATINA® Family

1-888-676-5284

Up to 80% Off Retail Store Prices! Free Insured Shipping! 30 Day Money Back Guarantee
Up to 80% Off Retail Store Prices! Free Insured Shipping! 30 Day Money Back Guarantee

10 Great Reasons to Purchase from OROLATINA.com®

 

Happy Holidays from OROLATINA®
Happy Holidays from OROLATINA®

OROLATINA® is an online retailer of Fine 14 Karat Gold Jewelry including Diamond Jewelry, Gemstone Jewelry and Religious Gold Jewelry.  From the Chic to the Unique®, OROLATINA® features elegant designer 14K Gold Jewelry for all tastes & budgets!  All stock orders receive Free Insured Shipping and a 30 Day Money Back Guarantee.  Shop on OROLATINA.com® today and see why we have been A+ Rated by the BBB for 10 years!

1.  ONLY the Finest 14 Karat Gold Jewelry from OROLATINA®.  We do not sell gold-plated or “gold-fill” jewelry!

2.  All purchases receive Free Insured Shipping via FedEx®. UPS® or USPS®.

3.  30 Day Money Back Guarantee & 30 Days From Christmas Money Back Guarantee for all purchases made after December 1st.

4.  OROLATINA® is A+ Rated by the Better Business Bureau for over 10 Years!

5.  Member in good standing of the Jeweler’s Board of Trade.

6.  We accept all major credit cards through PayPal and Amazon Payments!  OROLATINA.com® does not record or store your financial information on it’s website.

7.  OROLATINA.com® uses a GoDaddy Extended Validation Certificate for Safe, Secure & Reliable Purchases.

8.  Norton Shopping Guarantee on all purchases!

9.  Financing Available through AFFIRM® – Receive Your Merchandise Today and Pay Over Time on YOUR Terms!

10.  “There is an App For That!” Shop on your phone or tablet with ease!

OROLATINA® App for iOS
Download the OROLATINA® App for iOS

DOWNLOAD THE OROLATINA® APP! 

OROLATINA® App for Android
Download the OROLATINA® App for Android

About OROLATINA® & OROLATINA.com®

 

Gold Jewelry from OROLATINA®
From the Chic to the Unique®

 

OROLATINA® is a family owned and operated business dedicated to providing our thousands of customers with the highest level of personalized service directly from the family members themselves!  While we employ several specialized individuals & firms to assist us with our website and social media endeavors, every order at OROLATINA® receives the attention of a family member; especially in the case of a custom order where attention to the customer’s requirements is most needed.  In the 10+ years we have been in business, we have never received a Better Business Bureau complaint and are rated A+ by that prestigious organization.  In addition, we are a proud member of the Jeweler’s Board of Trade, and are well known in the jewelry industry. Your complete satisfaction is our ultimate goal!

We encourage our customers to reach out to us any time, either through our website, or on one of the many social media pages we have created such as the OROLATINA® Facebook Page, the OROLATINA® Twitter Page, the OROLATINA® Pinterest Page, the OROLATINA® GooglePlus Page, or on the OROLATINA® Instagram Page.  Please provide us with any questions you may have, commentary on our jewelry, or even to share jewelry from a competitor of ours that you fancy!

As we head into Christmas and the New Year, we wish you health & happiness!

Thank you for your interest & patronage!

The OROLATINA® Family

1-888-ORO-LATINA (1-888-676-5284)

Free Insured 2-Day & Overnight Shipping Available!

Merry Christmas! 20% OFF Your Entire Order
Merry Christmas! 20% OFF Your Entire Order

Happy Holidays Everyone!  Christmas is almost upon us and OROLATINA® is now offering FREE 2-Day Insured Shipping on all orders, and Free Overnight Shipping for orders over $500 Dollars!  Save up to 8-% OFF Retail Store Prices NOW with our additional 20% Off Storewide Discountount on all Gold Jewelry, Diamond Jewelry, Gemstone Jewelry & Men’s Gold Jewelry!  Purchase with peace-of-mind knowing you have until January 23rd to have your purchase for a FULL refund via our 30 Days From Christmas No Hassle Money Back Guarantee!  See why we have ZERO complaints and an A+ Rating with the Better Business Bureau!

Receive Your Purchase Today & Pay Over Time

Affirm
Receive your merchandise today & Pay Over Time on Your Terms!

In addition, our customers may apply to Receive 100% Financing on their purchases at OROLATINA.com®, simply by selecting Affirm® as their payment method at Checkout.  Affirm® was co-founded by Max Levchin, who also co-founded PayPal, so you can be absolutely sure of this companies quality of service and integrity!

A Name You Can Trust

Come see why OROLATINA® has been A+ Rated by the Better Business Bureau for 10 Years!  We are also proud members of the Jewelers Board of Trade and use the latest technology available for safe & secure purchases on our website, OROLATINA.com®; specifically, you can choose from either Amazon Payments or PayPal to process your credit card or debit transactions; or you can use Affirm® to apply for credit to purchase from OROLATINA® directly.  OROLATINA.com® does not receive nor store any of your financial information.  We also make use of a GoDaddy Extended Validation Certificate to enable the latest in encryption technology to ensure your privacy while using the OROLATINA.com® website.

We wish everyone a Happy & Safe Holiday Season!

Cheers,

The OROLATINA® Family

1-888-676-5284

Free 2 Day Shipping!

Up to 80% Off Retail Christmas Sale & Free 2-Day Shipping!

Christmas SALE! 30 Days From Christmas Returns & 20% Off Store-Wide!
Christmas SALE! 30 Days From Christmas Returns & 20% Off Store-Wide!

Happy Holidays Everyone!  Christmas is 7 days away and OROLATINA® is offering FREE 2-Day Insured Shipping on all orders, and Free Overnight Shipping for orders over $500 Dollars!  Save an additional 20% OFF our already deeply discounted prices for up to 80% OFF Retail Store Prices on all Gold Jewelry, Diamond Jewelry, Gemstone Jewelry & Men’s Gold Jewelry!  Purchase with peace-of-mind knowing you have until January 23rd to have your purchase returned to us for a full refund per our 30 Days From Christmas Money Back Guarantee!

Receive Your Purchase Today & Pay Over Time

Affirm
Receive your merchandise today & Pay Over Time on Your Terms!

In addition, our customers may apply to Receive 100% Financing on their purchases at OROLATINA.com® simply by selecting Affirm® as their payment method at Checkout.  Affirm® was co-founded by Max Levchin, who also co-founded PayPal, so you can be absolutely sure of this companies quality of service and integrity!

A Name You Can Trust

Come see why OROLATINA® has been A+ Rated by the Better Business Bureau for 10 Years!  We are also proud members in good standing of the Jewelers Board of Trade, and use the latest technology available for safe & secure purchases on our website, OROLATINA.com®.

We wish everyone a Happy & Safe Holiday Season!

Cheers,

The OROLATINA® Family

1-888-676-5284

Receive Your Merchandise Today & Pay Over Time on YOUR Terms!

Finance your purchase with AFFIRM®!  Receive your merchandise today and pay over time on your terms!  OROLATINA.com® customers (desktop only at this time) may apply to Receive 100% Financing on their purchases at OROLATINA.com® simply by selecting Affirm® as their payment method at Checkout.  Affirm® was co-founded by Max Levchin, who also co-founded PayPal, so you can be absolutely sure of this companies quality of service and integrity!

Affirm
Receive your merchandise today & Pay Over Time on Your Terms!

We are committed to your complete satisfaction and encourage you to ask us questions, whether by email or by phone!  We love to get to know our customers and want to assist you in helping you discover the perfect gift, or personal piece, that will bring yourself or another a lifetime of enjoyment!

Finance Your Gold Jewelry Purchase Today!

Gentlemen,

Give her the gift she has been waiting for today!  On our desktop website, YOU have the ability to Checkout With Affirm®,

Finance your purchase with AFFIRM®!  Receive your merchandise today and pay over time on your terms!  OROLATINA.com® customers (desktop only at this time) may apply to Receive 100% Financing on their purchases at OROLATINA.com® simply by selecting Affirm® as their payment method at Checkout.  

Affirm® was co-founded by Max Levchin, who also co-founded PayPal, so you can be absolutely sure of this companies quality of service and integrity!

Affirm
Receive your merchandise today & Pay Over Time on Your Terms!

We are committed to your complete satisfaction and encourage you to ask us questions, whether by email or by phone!  We love to get to know our customers and want to assist you in helping you discover the perfect gift, or personal piece, that will bring yourself or another a lifetime of enjoyment!

March’s Birthstone – Aquamarine

Updated:  June 12th 2016 – Repost from Blog

Aquamarine Jewelry
March’s Birthstone… Aquamarine

March is upon us, and with it we welcome the arrival of the Spring season! This month we celebrate March’s Gemstone, the Aquamarine.

This precious stone, Aquamarine, can be found in various shades of blue, predominantly of the lighter kind. It is part of the turquoise and light blue variety of the Beryl family, a mineral that can be found in other colors as well. The Green Emerald happens to be the most famous of the Beryl Gemstone family, for having a large concentration of Chromium. The Green Emerald is also one of the four precious Gems of the world, along with the Diamond, the Sapphire and the Ruby. Aquamarine Gems are extracted from many parts of the world, including Brazil, Africa, Sri Lanka, Colombia, and USA.

Currently, we have many Aquamarine Jewelry items on sale to choose from, but supplies are limited as these specialty jewelry items are typically produced seasonally by our suppliers.  For more information on Aquamarine Jewelry, visit our Education section:  About Aquamarine.  All of our 14K Gold Aquamarine Jewelry receives Free Insured Shipping and 30 Day Money Back Guarantee.

Also new at OROLATINA®, we have added new items into our exclusive online catalog, such as Men’s Gold Chains of various styles, and we are preparing for more advances in our social media sites and website design!

We are very excited about these forthcoming updates, and our customers will soon be able to see these updates.

As always, we wish you a great month from everyone here at OROLATINA®!

Cheers,
OROLATINA, LLC
Toll Free: 1-888-ORO-LATINA (1-888-676-5284)
International: 1-646-688-3670

June’s Birthstone… The Pearl.

Pearl Jewelry
June’s Birthstone…The Pearl

Dear readers and customers, we welcome you to another edition of our monthly blog, here at
OROLATINA®!

This year we celebrate Father’s Day on June 21st, and with it, we extend our greatest wishes to our Father’s for giving us the gift of life, and guiding us through those very important moments in our lives. To celebrate this holiday, we have special gifts available for Dad, in our Men’s Jewelry Section.

We are also celebrating Pearls as the Birthstone for the month of June. OROLATINA® offers a wide selection of Pearl Jewelry in fine 14 karat gold for all tastes & budgets.  All of our 14K Gold Pearl Jewelry ships receives Free Insured Shipping & 30 Day Money Back Guarantee.

History tells us that for more than two centuries, Pearls have been used as a fashion tool to enhance one’s image and appeal, and honor the beauty of this wonderful product of nature. Considered to be a symbol of wisdom, purity, wealth, love and mystery, these luscious Gemstones are a timeless gift.

Pearls are born from a grit or a microscopic organism that has entered the shell of an oyster or mollusk, and is sedimented by a thick substance called nacre or mother of Pearl. This secreted substance, is used as a defense to protect the sensitive interior of a clam from a strange body. A Pearl’s shape will depend upon the initial form of the foreign object that was introduced into the shell. Pearls are considered to be an organic Gem, as they are created by a living source.

Some of the various types of Pearls, include Natural Pearls, which are produced naturally inside a clam or oyster. These are very expensive and rare. They are sold by Carat weight, and considered vintage in the Gemstone market. Cultured Pearls are grown by using the inside of a shell of a clam or mollusk. They are sold by their size in millimeters. Another type of Pearl is the Saltwater Pearl. These Pearls come from saltwater oysters, and can be cultured or natural, such as the Akoya Pearls, which come from Saltwater regions in Japan and China. Freshwater Pearls are produced or grown inside freshwater mollusks, found in rivers and lakes. Other types of Pearls, such as the Tahitian and South Sea Pearls are naturally occurring Pearls, and therefore not cultured.

Pearls are classified by origin and shape, and their market value is based on their level of glow. The thicker the nacre, the higher the Pearl will glow. Not all mussels, oysters, clams and mollusks can produce Pearls. They appear in less than one by the ton. When it comes to shape, round Pearls are classified as Spherical Pearls. This kind of Pearl is most often preferred, making them higher in value. Symmetrical Pearls are Pearls with an inexact shape, and never truly round. Baroque Pearls are another form of unusually shaped Pearls. These two types are unique in the market, but are sold for a lower value than the Spherical.

More facts about this precious Gemstone, can be read in our education section: Gemstone Education.

Once again, we wish everyone a Happy Father’s Day and a great month of June!

OROLATINA®

Fine 14K Gold Jewelry & Accessories

Cheers,

OROLATINA®, LLC
Toll Free: 1-888-ORO-LATINA (1-888-676-5284)
International: 1-646-688-3670