New Year’s Clearance Sale! Up to 80% OFF Retail!

Clearance Sale! Up to 80% OFF Retail!
Up to 80% OFF Retail Store-wide!  Free Insured Shipping & 30 Day Money Back Guarantee!

Happy New Year!  Until January 7th, Receive Up to 80% OFF Retail on OROLATINA.com®!

Another wonderful Christmas has come and gone and we now look forward to a New Year in 2017!  Normally, I would expound upon our year-end clearance sale, and go into detail about the many new items & collections we have in inventory and will be receiving soon, such as our beautiful new collection of diamond bracelets, or cameo jewelry.  However, in turning over a new leaf, or changing with the times, or perhaps we can call it a New Year’s Resolution, I have decided to go into a different subject:

THE FOLLY OF SALES & “DISCOUNTS”

Retailers around the world, including OROLATINA®, must now make room for their 2017 Merchandise.

Interestingly, customers (the general public for the most part), are often not able to distinguish between a retailer and a discount retailer and a retailer who, because of a simple lack of overhead (like most Internet-only retailers), set prices very low.  Customers are, of course, naturally drawn to bigger and bigger discount advertisements (such as 80% Off), more than they are to advertisements purporting smaller discounts (20% Off).  Most retailers deliberately create an inflated number, that no sane human being on an above average budget would purchase items for.  Then the retailer discounts the merchandise by 50/60/70/80% to get to a number where many, if not at least some, can not only afford the item, but the customer also receives a perceived value and it makes them feel like they “got a deal”.  This makes a person wonder, who, if anyone, did purchase the items at full price (or at less of a discount?); and by extension, allowed themselves to be fleeced by the very business they are patronizing?

OROLATINA® prices most of it’s jewelry, THROUGHOUT THE YEAR (every year for the past 10 years), at or near 50% off of Retail (also known as Manufacturer’s Suggested Retail Price, or MSRP).  This means, even when there is/was not a specific sale being advertised, our customers are ALWAYS receiving approximately 50% off of retail store prices on quality gold jewelry, diamond jewelry and gemstone jewelry.   Therefore, when OROLATINA® runs a 20% off sale, items are then actually priced at 60% Off Retail Store Prices.  For example, the MSRP let us say that a 14K Gold Men’s Masonic Ring has an MSRP of $1000.00.  The every-day price on OROLATINA.com® is then $500.00.  If OROLATINA® runs a 20% off sale, the ring is now priced at $400.00 (or 20% of $500.00).

Many retailers, in an effort to “one up the other”, inflate the MSRP to a ridiculous number so they can publish an 80% Off Sale, still make a profit, and not be found advertising falsely.  We found our most recent 20% off sale (Christmas) to be a bit of a disappointment.  We discovered that website visitors (prospective customers) are typically unaware of this “Six of One, Half-Dozen of the Other” scenario; and only those who were looking at “Pricing per Gram” were able to differentiate the difference between our pricing and our competitors pricing, and then made a purchase on OROLATINA.com®!  In fact, until the past year, OROLATINA® NEVER ran a sale or ad campaign indicating a special “sale” of any kind.  Our efforts were mainly focused on customer service, product selection, and search engine optimization (SEO).  Paid Marketing and generation of marketing materials, until recently, was put to the side.

Unfortunately, OROLATINA® does not have the budget to educate the entire world on the Folly of Sales & Discounts and Retailer Pricing; and therefore in the future, we will adhere to a legitimate, more industry standard approach (the very one I am criticizing in this article) to our marketing of products and discounts.  We will continue to have the same everyday low pricing, which fluctuates with the 2nd London Fix Price of Gold (the market price of gold); only our marketing statements & value proposition will be communicated differently.

It pleases us that the customer base we have developed over the past 10 years is one of educated jewelry buyers who recognize True Value and take the time to divide the price by the weight, and then compare their results to the offerings of our competitors.  It is unusual for any retailer to compete with our pricing, and as it happens, the large the retailer, the less likely they are to be able to compete on Price; another concept that is seemingly counter-intuitive.  This only becomes more difficult for the consumer when the offering of the retailer cannot be properly compared, such as with items only offered (or seemingly only offered by) the one retailer.  In this case, a comparison is impossible.  Historically, we have had a mix of these experiences with our customers, because many of the items we carry are generally not carried anywhere else.  We plan to continue refining our inventory to create a selection that continues to evolve towards an OROLATINA®-branded uniqueness, hence our recently trademarked slogan “From the Chic, to the Unique®”

From all of us in the OROLATINA® Family (we are family-owned and operated) to all of you and your families, we wish you peace and prosperity in 2017!

Happy Holidays!

The OROLATINA® Family

1-888-676-5284

Up to 80% Off Retail Store Prices! Free Insured Shipping! 30 Day Money Back Guarantee
Up to 80% Off Retail Store Prices! Free Insured Shipping! 30 Day Money Back Guarantee

10 Great Reasons to Purchase from OROLATINA.com®

 

Happy Holidays from OROLATINA®
Happy Holidays from OROLATINA®

OROLATINA® is an online retailer of Fine 14 Karat Gold Jewelry including Diamond Jewelry, Gemstone Jewelry and Religious Gold Jewelry.  From the Chic to the Unique®, OROLATINA® features elegant designer 14K Gold Jewelry for all tastes & budgets!  All stock orders receive Free Insured Shipping and a 30 Day Money Back Guarantee.  Shop on OROLATINA.com® today and see why we have been A+ Rated by the BBB for 10 years!

1.  ONLY the Finest 14 Karat Gold Jewelry from OROLATINA®.  We do not sell gold-plated or “gold-fill” jewelry!

2.  All purchases receive Free Insured Shipping via FedEx®. UPS® or USPS®.

3.  30 Day Money Back Guarantee & 30 Days From Christmas Money Back Guarantee for all purchases made after December 1st.

4.  OROLATINA® is A+ Rated by the Better Business Bureau for over 10 Years!

5.  Member in good standing of the Jeweler’s Board of Trade.

6.  We accept all major credit cards through PayPal and Amazon Payments!  OROLATINA.com® does not record or store your financial information on it’s website.

7.  OROLATINA.com® uses a GoDaddy Extended Validation Certificate for Safe, Secure & Reliable Purchases.

8.  Norton Shopping Guarantee on all purchases!

9.  Financing Available through AFFIRM® – Receive Your Merchandise Today and Pay Over Time on YOUR Terms!

10.  “There is an App For That!” Shop on your phone or tablet with ease!

OROLATINA® App for iOS
Download the OROLATINA® App for iOS

DOWNLOAD THE OROLATINA® APP! 

OROLATINA® App for Android
Download the OROLATINA® App for Android

Birthstone Jewelry is a Wonderful & Memorable Christmas Gift!

 

FREE 2 DAY Shipping!
FREE 2 DAY Shipping & 30 Days From Christmas Money Back Guarantee!

The Holiday Season is here and now is a great time to give someone a gift they will treasure forever!  Birthstone Jewelry is such a gift because virtually everyone identifies with their birth month, zodiac sign and of course, their Birthstone!  Choose from a wide variety of birthstone offered on OROLATINA.com® including, but not limited to:

Diamond Jewelry – April’s Birthstone

Diamond Jewelry
April’s Gemstone…the Diamond

 

 

 

 

 

 

 

Ruby Jewelry – July’s Birthstone

Ruby Jewelry
July’s Birthstone, The Ruby

 

 

 

 

 

 

 

Emerald Jewelry – May’s Birthstone

Emerald Jewelry
May’s Birthstone…The Emerald

 

 

 

 

 

 

 

Sapphire Jewelry – September’s Birthstone

Beautiful Sapphire Jewelry in Fine 14 Karat Gold
Beautiful Sapphire Jewelry in Fine 14 Karat Gold

 

 

 

 

 

 

 

Tanzanite Jewelry – December’s Birthstone

Tanzanite Jewelry
Tanzanite, A December Birthstone

 

 

 

 

 

 

 

…and MUCH MORE!  Go to our Gemstone Jewelry page for a complete list of Birthstone Jewelry!

Receive Your Merchandise Today & Pay Over Time

Affirm
Receive your merchandise today & Pay Over Time on Your Terms!

In addition, our customers may apply to Receive 100% Financing on their purchases at OROLATINA.com® simply by selecting Affirm® as their payment method at Checkout.  Affirm® was co-founded by Max Levchin, who also co-founded PayPal, so you can be absolutely sure of this companies quality of service and integrity!

All OROLATINA® Gold Jewelry is Fine 14 Karat Gold Jewelry.  We do not sell “gold fill” or “gold plated” jewelry of any kind.  OROLATINA® is A+ Rated by the Better Business Bureau and has held that rating for nearly 10 years!  Let the quality of our service, the quality of our website, and the quality of our product make you a loyal OROLATINA® Customer for years to come!

 

30 Days From Christmas Money Back Guarantee

Finally, OROLATINA® is pleased to announce our 30 Days From Christmas Return Policy is now in effect!  Make a purchase at any time, now through December 25th, and receive a 30

Christmas SALE! 30 Days From Christmas Returns & 20% Off Store-Wide!
Christmas SALE! 30 Days From Christmas Returns & 20% Off Store-Wide!

Days From Christmas Money Back Guarantee.  We believe this appropriate given that most customers will be unable to evaluate their purchase until they open their gifts on Christmas Day.  Therefore all returns for purchases between December 1st and December 25th 2016 must be returned to and received by OROLATINA® by close of business on January 23rd, 2017 in order to receive a 100% Money Back Refund.

Wishing you and your family a Happy Holiday Season!

OROLATINA® – Fine 14K Gold Jewelry

1-888-676-5284

OROLATINA® Now Offers Financing through AFFIRM®

OROLATINA.com® desktop website customers now have the ability to Checkout With Affirm®,

Finance your purchase with AFFIRM®!  Receive your merchandise today and pay over time on your terms!  OROLATINA.com® customers (desktop only at this time) may apply to Receive 100% Financing on their purchases at OROLATINA.com® simply by selecting Affirm® as their payment method at Checkout.  

Affirm® was co-founded by Max Levchin, who also co-founded PayPal, so you can be absolutely sure of this companies quality of service and integrity!

Affirm
Receive your merchandise today & Pay Over Time on Your Terms!

We are committed to your complete satisfaction and encourage you to ask us questions, whether by email or by phone!  We love to get to know our customers and want to assist you in helping you discover the perfect gift, or personal piece, that will bring yourself or another a lifetime of enjoyment!

Free Insured 2-Day & Overnight Shipping Available!

Merry Christmas! 20% OFF Your Entire Order
Merry Christmas! 20% OFF Your Entire Order

Happy Holidays Everyone!  Christmas is almost upon us and OROLATINA® is now offering FREE 2-Day Insured Shipping on all orders, and Free Overnight Shipping for orders over $500 Dollars!  Save up to 8-% OFF Retail Store Prices NOW with our additional 20% Off Storewide Discountount on all Gold Jewelry, Diamond Jewelry, Gemstone Jewelry & Men’s Gold Jewelry!  Purchase with peace-of-mind knowing you have until January 23rd to have your purchase for a FULL refund via our 30 Days From Christmas No Hassle Money Back Guarantee!  See why we have ZERO complaints and an A+ Rating with the Better Business Bureau!

Receive Your Purchase Today & Pay Over Time

Affirm
Receive your merchandise today & Pay Over Time on Your Terms!

In addition, our customers may apply to Receive 100% Financing on their purchases at OROLATINA.com®, simply by selecting Affirm® as their payment method at Checkout.  Affirm® was co-founded by Max Levchin, who also co-founded PayPal, so you can be absolutely sure of this companies quality of service and integrity!

A Name You Can Trust

Come see why OROLATINA® has been A+ Rated by the Better Business Bureau for 10 Years!  We are also proud members of the Jewelers Board of Trade and use the latest technology available for safe & secure purchases on our website, OROLATINA.com®; specifically, you can choose from either Amazon Payments or PayPal to process your credit card or debit transactions; or you can use Affirm® to apply for credit to purchase from OROLATINA® directly.  OROLATINA.com® does not receive nor store any of your financial information.  We also make use of a GoDaddy Extended Validation Certificate to enable the latest in encryption technology to ensure your privacy while using the OROLATINA.com® website.

We wish everyone a Happy & Safe Holiday Season!

Cheers,

The OROLATINA® Family

1-888-676-5284

Free 2 Day Shipping!

Up to 80% Off Retail Christmas Sale & Free 2-Day Shipping!

Christmas SALE! 30 Days From Christmas Returns & 20% Off Store-Wide!
Christmas SALE! 30 Days From Christmas Returns & 20% Off Store-Wide!

Happy Holidays Everyone!  Christmas is 7 days away and OROLATINA® is offering FREE 2-Day Insured Shipping on all orders, and Free Overnight Shipping for orders over $500 Dollars!  Save an additional 20% OFF our already deeply discounted prices for up to 80% OFF Retail Store Prices on all Gold Jewelry, Diamond Jewelry, Gemstone Jewelry & Men’s Gold Jewelry!  Purchase with peace-of-mind knowing you have until January 23rd to have your purchase returned to us for a full refund per our 30 Days From Christmas Money Back Guarantee!

Receive Your Purchase Today & Pay Over Time

Affirm
Receive your merchandise today & Pay Over Time on Your Terms!

In addition, our customers may apply to Receive 100% Financing on their purchases at OROLATINA.com® simply by selecting Affirm® as their payment method at Checkout.  Affirm® was co-founded by Max Levchin, who also co-founded PayPal, so you can be absolutely sure of this companies quality of service and integrity!

A Name You Can Trust

Come see why OROLATINA® has been A+ Rated by the Better Business Bureau for 10 Years!  We are also proud members in good standing of the Jewelers Board of Trade, and use the latest technology available for safe & secure purchases on our website, OROLATINA.com®.

We wish everyone a Happy & Safe Holiday Season!

Cheers,

The OROLATINA® Family

1-888-676-5284

OROLATINA® Christmas Sale – Free 2-Day Shipping!

FREE 2 DAY Shipping!
FREE 2 DAY Shipping!

Happy Holidays Everyone!  Christmas is 7 days away and OROLATINA® is offering FREE 2-Day Insured Shipping on all orders, and Free Overnight Shipping for orders over $500 Dollars!  Save an additional 20% OFF our already deeply discounted prices for up to 80% OFF Retail Store Prices on all Gold Jewelry, Diamond Jewelry, Gemstone Jewelry & Men’s Gold Jewelry!  Purchase with peace-of-mind knowing you have until January 23rd to have your purchase returned to us for a full refund per our 30 Days From Christmas Money Back Guarantee!

Receive Your Purchase Today & Pay Over Time

Affirm
Receive your merchandise today & Pay Over Time on Your Terms!

In addition, our customers may apply to Receive 100% Financing on their purchases at OROLATINA.com® simply by selecting Affirm® as their payment method at Checkout.  Affirm® was co-founded by Max Levchin, who also co-founded PayPal, so you can be absolutely sure of this companies quality of service and integrity!

Names You Can Trust

Come see why OROLATINA® has been A+ Rated by the Better Business Bureau for 10 Years!  We are proud members in good standing of the Jewelers Board of Trade, we offer the Norton Shopping Guarantee, and we use the latest GoDaddy SSL Certificate Technology available for safe & secure purchases via PayPal, Amazon Payments, or Affirm, via our website, OROLATINA.com®.

We wish everyone a Happy & Safe Holiday Season!

Cheers,

The OROLATINA® Family

1-888-676-5284

Finance Your Gold Jewelry Purchase Today!

Gentlemen,

Give her the gift she has been waiting for today!  On our desktop website, YOU have the ability to Checkout With Affirm®,

Finance your purchase with AFFIRM®!  Receive your merchandise today and pay over time on your terms!  OROLATINA.com® customers (desktop only at this time) may apply to Receive 100% Financing on their purchases at OROLATINA.com® simply by selecting Affirm® as their payment method at Checkout.  

Affirm® was co-founded by Max Levchin, who also co-founded PayPal, so you can be absolutely sure of this companies quality of service and integrity!

Affirm
Receive your merchandise today & Pay Over Time on Your Terms!

We are committed to your complete satisfaction and encourage you to ask us questions, whether by email or by phone!  We love to get to know our customers and want to assist you in helping you discover the perfect gift, or personal piece, that will bring yourself or another a lifetime of enjoyment!