Welcome to the official launch of the OroLatina.com® Website! Since 2005 we have been a going concern on the Internet, and in that time the Internet itself has changed in many ways. Like many other web-only businesses, OroLatina® has seen its share of successes, failures and challenges. In our particular industry, the challenge has been felt especially hard with the price of gold rising 3-5 times where it was when we first launched our business (circa $400.00 USD per ounce in 2005). Now with gold hovering between $1200.00 to $1,400.00 per ounce, we take the first step in a new direction for our business, this new website! Another significant change has been the societal shift to social media and to the mobile platform. On both fronts, the OroLatina® Team has taken measures to improve. For example, the OroLatina® Facebook Page is now more active than ever, and we have implemented a responsive template design to accomodate the myriad of devices our customer base utilizes to view and make purchased on the website. In addition, new, easy-to-use OroLatina® mobile applications are in development and will deployed over the coming weeks. Even Google has completely revamped the algorithm(s) it uses to determine search placement to weigh heavily towards the social activity of any given domain; and further, it is now a requirement that you have a mobile optimized website as well. We embrace these changes, despite those changes initially damaging our search engine rankings (i.e: March of last year, the infamous “Penguin Update” and “Panda Update”, really stirred up the search engine ranking pot!), because as a small family-owned business, we do not have the marketing budget of our larger competitors, and we see the social media world as a means to get better acquainted with our customers, regardless of the distance between us! It is as level a playing field as a small business could hope for in many respects! This is why we have, and will continue to, enable & immerse functions to and from social media outlets via our website. We have now fully enabled our website to support the largest social networks, so feel free to Login using your preferred Social Media Account, Share the content of our website you like, and follow us on these major Social Media Networks.
Previously, OroLatina.com® was based on a custom PHP (a programming language) code base, but it eventually grew too large and complex for our small team to maintain. We collected a lot of feedback regarding the old website and went to development on a theme that best represented our new vision two years ago. We had decided as family, and as partners, to choose another technology upon which to base the future of our business. We worked with several technologies and made a choice. Granted, we have made significant investment in customizing the new platform to our specific needs; or more correctly, you, our customers’, specific needs. We humbly ask you excuse our appearance as we work out the inevitable “bugs” that come with launching a very large website on an entirely new platform. It is our greatest hope that you, our customer, enjoys the new website and will share it via the many social media channels you may have access to!
Over the next few months we expect to make a great many improvements & additions to the website, including plenty of Chic & Unique gold jewelry products from the best manufacturers in the world.
In January we went into the Valentine’s Day Season with our Official Launch of the OroLatina® Website with significantly more content, pages & functionality. The OroLatina.com® website will continue to be updated and further polished to reflect our brand image as we move forward. We are excited about the future and welcome all of our visitors’ feedback. Very soon you will be able to give us a Like and/or a Tweet, and earn yourself a Coupon Code towards a purchase on our website for doing so! 🙂
Thank you for your visit to OroLatina.com®! We look forward to serving your 14K gold jewelry fashion & education needs. Your complete satisfaction is always our ultimate goal.
Cheers, — Christopher Jorge Lazaro Executive Vice President OROLATINA, LLC 1-888-676-5284